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Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration. Inspiration is always drawn from the iconic style of the 1960’s Mods, and an expression taken from The Who’s manager, Pete Meaden, represents the Whyred design philosophy; “Clean living under difficult circumstances.” Faithful to the simplicity of postmodern aesthetics, Hjort has creates classic, wearable designs with a modern twist that are Whyred’s signature.

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