ACNE’s first full ready-to-wear collection was launched in 1998, and it set the tone for the brand – the subtle luxury and understated items originate from the ethos that the clothes should feel like someone’s wardrobe; Cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessly stylish. “Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement.” explains Acne’s Creative Director, Jonny Johansson.
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