SWEAR

Swear is a footwear brand created in London by entrepeneur Jose Neves. In 2000 Jose and brand manager Jorge Sampaio wanted to create a crossover shoe for a crossover generation. Tired of going to gigs and seeing cool young people wearing a mix of converse and vintage boots with their skinny jeans, they set out to design a sneaker-classic shoe hybrid that would look cool with tight jeans and t-shirt, a bold and minimal look of the early 00's, taken to the streets by garage rock revival bands such as The Strokes, White Stripes or The Hives.